The Benjamin Franklin Effect

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Estimated Reading Time <1 Minutes

If you want someone to like you, ask them to do you a small favor. It might sound backward, but studies show that if you do something nice for someone, you will like them more and want to help them again. It’s called The Benjamin Franklin Effect. According to legend, Franklin asked an enemy if he could borrow a book, then thanked him profusely. They became lifelong friends.

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